Better Cotton
For a more sustainable future!
Always
attentive to sustainability issues, we have chosen to join the Better Cotton
program, proudly becoming a member. Cotton is, in fact, the most used fabric in
our collections and for this reason we select it carefully.
Better
Cotton is a global non-profit organisation and the largest cotton
sustainability program in the world. The mission is to help cotton communities
survive and thrive by protecting and restoring the environment. It provides a
fund for innovation to agricultural communities and uses members' fees to
address the labour challenges that often exist in the agricultural sector. The goal is to make cotton
cultivation increasingly sustainable.
In 2023, 30% of the cotton used to produce our garments comes from the
Better Cotton program.
Our goal for 2024 is to achieve 100% of production with Better Cotton.
7 fundamental principles
To achieve this mission, Better Cotton promotes initiatives aimed at farmers, centred on seven fundamental principles:
1. Crop protection
Prefer alternative techniques
and eliminate the use of pesticides.
2. Use water sustainably
Implement responsible
irrigation practices.
3. Soil health
Promote better cultivation
techniques, for more luxuriant crops.
4. Biodiversity
Improve and conserve natural
habitat areas with a dedicated plan.
5. Harvest, storage and transport
Support farmers in adopting
more efficient systems.
6. Decent working conditions.
We
are committed to promoting the well-being of farmers and their communities.
7. Effective management system
We invest in the continuous
learning of farmers and the improvement of agricultural practices.
